Marketing Project

portfolio  

Travel concept FUN&SUN

FUN & sun 

CLIENT: TUI

A leisure concept  for families in beach hotels of Turkey and Cyprus.

The concept includes standards in the areas of : food, entertainment, service, hotel design.

The concept has been implemented in 30 hotels in 7 countries and became the key driver for the company’s revenue growth.

items developed:

  • USP of the concept, marketing and communication strategy
  • branding items for hotels with the technical rules
  • manual of interior design, interior decor elements for different areas of the hotels
  • A brand book with  logo and identity items
  • Branding elements for hotels with technical description and implementation rules
  • Interior design manual, interior decoration elements of different hotel zones
  • Signs and navigation at the hotel
  • Hotel staff uniform design
  • Presentation of the concept (for the partners, for B2B trainings)
  • Landing pages for tourists and hoteliers Advertising layouts
  • Food & Beverage manuals
  • Video clips as announcements of events in concept hotels
  • Videos of the concept hotels.

hotels

destination countries

countries' markets

yearly revenue growth

Presentation of the travel concept

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