project – marketing


Luxury Wellness Hotel Concept

concept of a luxury spa hotel 

CLIENT: Terme Di Pigna

items developed:

  • analysis of SPA service demand in various countries,

  • analysis of the world most popular SPA hotels’ offers,
  • research of the SPA services, treatments and programs,
  • research of trends and forecast of the SPA market development,
  • development of the SPA hotel infrastructure, services and treatment programs,
  • development of the hotel positioning for the customers from different countries,
  • development of the visual idea and hotel zoning; in-room and general hotel services,
  • creation of the business plan, including SWOT analysis, an analysis of the advantages of the region, of industry trends,
  • a comparison with competitors, a list of hotel services, unique programs,
  • financial planning of the project.

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