project – marketing
Luxury Wellness Hotel Concept
concept of a luxury spa hotel
CLIENT: Terme Di Pigna
analysis of SPA service demand in various countries,
- analysis of the world most popular SPA hotels’ offers,
- research of the SPA services, treatments and programs,
- research of trends and forecast of the SPA market development,
- development of the SPA hotel infrastructure, services and treatment programs,
- development of the hotel positioning for the customers from different countries,
- development of the visual idea and hotel zoning; in-room and general hotel services,
- creation of the business plan, including SWOT analysis, an analysis of the advantages of the region, of industry trends,
- a comparison with competitors, a list of hotel services, unique programs,
- financial planning of the project.
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