Branding
portfolio
Branding for a tour operator company
brand book, uniform, interior design
CLIENT: Natalie Tours
For the tour operator Natalie Tours, a 140-page brand book was created.
The following items were developed:

items developed:
USPs,
Rules of logos and colors usage,
Elements of corporate identity and branding,
Grids of print advertising layouts,
Interior design rules for the franchise offices,
Rules of signboards and the design of facades
Exhibition stands
Events design elements
Uniform
Promotional materials, gifts and souvenirs.
The brand book was used to open franchise offices, to design the company’s representative offices abroad.
As a result, the design standards were implemented in 10 newly opened sales offices, the renovation of the company’s head office in Moscow was fulfilled, were the design rules were successfully implemented., 30 franchise offices were opened during the year.
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