items developed:

• USPs,

• Rules of logos and colors usage,

• Elements of corporate identity and branding,

• Grids of print advertising layouts,

• Interior design rules  for the franchise  offices,

• Rules of signboards and the design of facades

• Exhibition stands

• Events design elements

• Uniform

• Promotional materials, gifts and souvenirs.

  The brand book was used to open franchise offices, to design the company’s representative offices abroad.

  As a result, the design standards were implemented in 10 newly opened sales offices, the renovation of the company’s head office in Moscow was fulfilled, were the design rules were successfully implemented., 30 franchise offices were opened during the year.